Why should we care about…

…four generations in the workplace?

Last month, I introduced a discussion on generational diversity as the first of a two part series on the topic. In that issue we spoke of the four generations (Traditionalist, Baby Boomers, Generation X and Generation Y) currently in the workplace and some of the prevailing perceptions each has of the other. This month, we will look closer at the unique ways leaders can retain, motivate and effectively lead each of these generations individually and collectively as members of the same team.

Previously we highlighted how older generations perceive the younger generation’s work ethics as lacking in some way compared to theirs. In truth, each generation believes their work ethic is fine leading to the leader’s challenge – how to get past the perceptions. The place to start is a better understanding of how each prevailing generation (Boomers, Gen X and Gen Y) is motivated and best managed to avoid losing the talent they bring to the organization.

Baby Boomers want to be appreciated for the experience and knowledge they bring to an organization. While they may resist change, they generally do so out of dedication to the organization, which is very important to them. Giving them opportunities to mentor is a great way to show you respect their contributions. I would take this a step further and create a reverse-mentoring process where the Boomer mentors the younger generations who, in turn, mentor the Boomer on skills to help them keep up with the pace of business.

Generation X, on the other hand, is looking for more flexible schedules and the opportunity to be problem-solvers. After all, this is the latch-key generation whose Boomer parents both worked so they had to fend for themselves growing up. They typically do not need to be micro-managed but do crave feedback from their leaders. They take on empowerment so focusing on their expected outcomes will generate better relationships with Gen X.

Leading Generation Y requires yet another set of leadership expectations. Gen Y needs structure and stability, which means feedback, feedback and more feedback. They are very cause-oriented and socially conscious which is key for organizations looking for sustainability solutions. Authenticity and transparency also matter to a generation that is used to finding whatever they need or want through technology. However, they will likely need their leader’s help with effective communications and problem solving for the very same reason. The same reliance on technology to gather a wealth of information does not necessarily equip them to analyze it for knowledge-based decision-making.

Several months ago, I had the pleasure of presenting on this topic to the Center for Women Business Owners (CFWBO) where we discussed these and other challenges and solutions to generational diversity from a leadership perspective. Whether you are a business owner, corporate leader or non-profit leader, understanding the value each generation brings to the workplace is paramount to success. A word of caution in these generalizations are just that – generalizations and do not define individuals as such. Successful leaders move beyond the perceptions and generalizations to tap the personal power of each individual they lead. How well do you know everyone on your team?

Lead Well.