“Baby Boomers are immigrants…

…to the world that Gen X and Yers are born into.”

This quote is from the January issue of FastCompany.com addressing the recent leadership changes at Google. In the article, the author uses the leadership arrangement at the search company as an example of a phenomenon he calls “…B-I Leadership—Bi-Generational, Boomer, Gen-X, Gen-Y management.” It also provides a great backdrop for a topic every leader today must understand – generational diversity.

As we look at today’s business landscape we see four generations (and a fifth around the corner) in the workplace. It is in understanding how each generation has a different view of the world and each communicates in unique ways that makes managing the different generations a challenge for today’s leaders. While the Traditionalist (those 65 years old and over) continue in the workforce, their numbers are dwindling, especially as the economy recovers. And while you may have already heard of Generation Z (those just turning 18 years old) they are only now beginning to enter the workforce. For purposes of this commentary, which is Part 1 of a two-part series, we will focus on the other three generations - Baby Boomers, Generation X and Generation Y.

Baby Boomers are the generation represented by those who are now between 47 and 65 years old. As a generation, they were influenced by the Cold War, the civil Rights Movement and the gaffe’s they saw in government such as the Nixon Watergate scandal. As a result, these roughly 76M people value hard work to get ahead, competition, teamwork and face-to-face communications.

The next generation, Generation X is defined as those who are now between 30 and 46 years old. As a generation they were influenced by recessions and high unemployment to the point where they came to value entrepreneurship and creativity. These approximately 46M people also value having greater access to information and feedback than their predecessors.

Generation Y, or Millenials as they are sometimes referred, are between 19 and 29 years old. This is the largest generation of the three totaling just over 80M people by some estimates. Their major influences were technology and growing up with “helicopter parents” a term used to describe parents who managed their every move growing up hovering over them like helicopters. Consequently, as a generation, they value positive reinforcement (lots of it), structure, technology and autonomy.

These generalizations of each generation are just that – generalizations. Leaders must avoid casting too wide a shadow over each demographic themselves lest they become an ineffective leader. However, perceptions prevail in the business (for-profit and non-profit) environment and leaders must deal with them as well. For instance, in recent studies, 63% of Baby Boomers feel “younger people” do not have as strong a work ethic as they do. Additionally, 32% of Generation X believes the “younger generation” lacks a good work ethic, which is a problem. Finally, 13% of Generation Y say the difference in work ethics across generations is a problem.

With this level of disparity in the workplace, leaders must understand what each generation brings to the organization. They must also know how to bridge the gaps between them to achieve the organization’s desired results. How might your own generational perceptions impact your ability to build these bridges?

Lead Well.

We Will Do That For You…

…Followed by a Firm Handshake.

One of my favorite gifts this past Christmas was a sculpture of a handshake, a gift from my sons. They know the handshake holds high value to me as a symbol of the right kind of leader to be. It is not an accident it is part of the RPC Leadership Associates brand. While difficult to trace the exact origin of the handshake, we can easily trace its origins back as far as medieval times when knights and royalty would shake as a gesture to let the other know there were no weapons present. In other words, it was a sign of trust. It is trust, which we as a culture continue to struggle with today.

We seldom go a day without seeing a headline or a story related to trust, typically a displayed lack of it. Whether in business, politics or sports names like Madoff, Blagojevich and Woods conjure up images of a broken trust between them and the relationships with the people who helped them succeed in the first place. So I believe it is here we should begin our discussion of trust by looking at what it means to have a meaningful relationship as a leader.

If we look at the buying process used by many in business for making a value based decision, we find it begins with the first thing people buy – you! It is through the strength of the relationship that starts the trust building process. Building trust is much like saving money in a piggy bank. Every moment of truth, every interaction with another person and every transaction in a relationship helps build the trust bank account. I heard it described recently as “we add trust to a relationship a nickel at a time, but we lose trust in that same relationship a dollar at a time”. If leaders are looking for trust in the relationships with their teams the first place they need to look is in the mirror. Are you the type of leader who is trustworthy? I spoke last month of the importance of self-awareness as the authentic leader’s greatest tool. This is crucial as it helps a leader’s ability to leverage candor and empathy as crucial elements to building trust. If people in an organization trust their leader as a person, they stand a much better chance of trusting their organization as a whole. A recent Gallup poll suggests only 30% of employees are fully engaged in their organization. What organization in this day and age can afford to have 30% engagement? Yet by disregarding the very elements that build trust within the culture of their organization, they may as well hang a sign outside their door stating “Employee Engagement Doesn’t Matter Here”.

Finally, a fitting quote from David Armistead I often use, “Trust each other again and again. When the trust level gets high enough, people transcend apparent limits, discovering new and awesome abilities for which they were previously unaware”. Are the trust levels in your organization high enough? Are you ready to discover new abilities to which you are now unaware? We will help you get there. Can we shake on that?

Lead Well.

Rick Lochner