Being “Above Average” is to Success...

...what being “Above Ground” is to Living.

This quote is from Jay Niblick’s book “What’s your Genius” I previewed in the November 2010 issue of “What to Read”. It struck a chord with me when I first read it and as I sat down to pen this issue on achieving success, it resonated once again. I believe it speaks to success being more than just getting by, much like truly living life being judged by more than simply standing upright and breathing.

What I find interesting is how much less I hear the term “Success” now than I typically did last quarter. A quarter ago, which to many was the end of their fiscal year, I heard many variations of “We succeeded because...” or “Look what we did to succeed”. What I hear little of now are phrases like, “Here’s what we will do to succeed” or “Our success looks like...” It is as if we only feel comfortable talking about success after it happens. We seem less comfortable planning for success and overtly stating how we will achieve it. Too often we throw together a loosely defined plan and hope it works.

As we find our rhythm for 2011, here is how we can definitively achieve success both professionally and personally. It all begins with goals. Not just any goals, but ones that carry meaning in the context of what you want to achieve. Many of our readers are familiar with SMART (Specific, Measurable, Attainable, Realistically High and Time Bound) Goals. I would take it a step further and suggest they be WAY-SMART (Written, Aligned, Yours, SMART) Goals.

Having goals help you identify what you want to do and why you want to achieve them. However, you also have to be capable of achieving success. Do you possess the skills (the know how) required to be successful? Additionally, do you have the knowledge (the know when and know where) to use your skills in their proper context? We spend a good deal of time, many times the majority of our time, developing our skills and knowledge, believing they will help us achieve our goals and ultimately be successful.

But is it enough? Not really. One only has to listen to the battlefield of broken resolutions that typically show themselves this time of year. With great intentions so many set goals to improve themselves aptly equipped with the skills and knowledge to do so. Yet by late January or early February, they begin to break down. What’s missing? It is our attitude that makes the difference. It defines our want to achieve our goal and be the success we have pictured in our mind’s eye. While attitude contributes nearly 75% of our success, how much time do we spend developing our attitude? Probably significantly less than 75%! Instead, we continue to invest heavily in skills and knowledge hoping they will make up the difference. They won’t!

The right combination of Goals, Skills, Knowledge and Attitudes provide us our greatest opportunity to create a future of success. In a Victor Hugo quote forwarded to me recently, he states, “The future has many names. For the weak, it means unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity.” Do you have the courage to live more than just “above ground”?

Lead Well!

Change Occurs...

…At The Outer Edge of Your Comfort Zone.

As we wind down 2010, many of us are reflecting on what we accomplished in 2010 and what changes we will make to continue our successes into 2011. In my own work with small and medium businesses as well as non-profit organizations, managing change is the most common topic of conversation; and why not? The uncertainty that remains in the economic and political environments have leaders in the unenviable position of making the next right strategic decision in the face of all this uncertainty.

How do leaders mitigate this uncertainty enough to make the crucial decisions before them? While there are many moving parts to a successful business strategy, two elements of leading any organization is understanding the general environment you are competing in as well as knowing how your current capabilities match up to that environment. Key to a leader’s strategic thinking process includes a recurring assessment of their general environment against six different factors: Demographic/Psychographic, Economic, Political/Legal, Socio-Cultural, Technical and Global. Regardless of whether you lead a global organization or do business directly with the government, all six factors will influence your ability to adapt and evolve your business. As I briefly outline each factor below, ask yourself how they impact your business, non-profit or corporation.

• Demographic/Psychographic – we are already seeing debates around the impact of the new census results and the changing demographics of the US population. Psychographics reflect the personalities, values, attitudes and lifestyles of the population.
• Economic – while the recession may be over, businesses generally are still taking a cautious road ahead having a direct impact on the economic recovery. As you assess your own organization’s economic health, how did your supply chain and value chain fare as well?
• Political/Legal – all eyes are on Washington DC these days to gauge the impact of Congress’ decisions and how they influence the current level of cautiousness across the business landscape. How are current federal, state and local budget gaps impacting your organization?
• Socio-Cultural –We see more and more organizations hiring temporary workers, even in management and other predominantly white-collar positions. How “Green” is your organization?
• Technical – an article in the 12/20/10 Wall Street Journal opines how Dr. Seuss would love the e-Readers because they enable children to read more effectively. While technology is changing at a rapid pace, is it effectively advancing the way you conduct your business?
• Global – you may not be a global business, but events around the globe impact your business instantaneously. Have you figured out how and why?

While understanding the general landscape provides today’s leaders with a current view of their external environment, it is only useful if put in the context of their business. The tool most often used for this aspect of the strategic thinking process is the SWOT (Strengths, Weaknesses, Opportunities and Threats) Process. This assessment of the internal environment captures the current capabilities (strengths and weaknesses) and puts them in the context of the external environment (opportunities and threats). While the SWOT is a very versatile tool used to help leaders proactively deal with changes in their business, they must keep in mind it only provides a one-shot view of a moving target and must be used routinely to be effective. Additionally, because we identify an organizational strength through the SWOT process does not mean the strength represents a competitive advantage.

We know change is inevitable, but growth in our business because of the change is not. Leaders must constantly assess which way the winds of change are blowing and adjust their strategy accordingly. I am reminded of the closing scene in The Truman Show when Jim Carrey’s Truman finally makes it to the outer edge of his known world. After a brief dialog, Truman opens the door, literally and figuratively, to a whole new world of possibilities. When you get to the outer edge of your comfort zone, are you prepared to open the door to your new possibilities?

Lead Well!

You Cannot Control The Wind…

…But You Can Adjust The Sails.

These words to the Ricky Skaggs song Can’t Control The Wind are a great entrée into the first of four monthly segments on the Total Leadership Process. These particular words came to mind as I was reading a recent Fortune article about Larry Ellison and the BMW Oracle Racing Team returning the America’s Cup Trophy back to the United States after a fifteen-year absence. His thoughts on the victory centered on the right combination of technology, sailing skills and strategy.

Strategy is the focus of this segment as it forms the foundation of the Total Leadership Process and reflects the Purpose of the organization. In actuality, the organizational Purpose is a combination of Vision, Values, Mission and Strategy but it is the Strategy that determines how the organization will compete in its current market and industry. Understanding the importance of this definition is crucial as the competitive landscape and assumptions in every industry are changing.

What strategic assumptions worked when economic and industry growth rates were 10% - 15% before the recession will be different in the 2% - 3% growth economy of the next several years. Likewise, targeting double-digit growth rates will require different strategic assumptions than in previous years where that level of growth was not the norm. A strategy setting a path to 12% growth year-over-year sounds good at face value. However, if the industry is growing 15%, the strategy loses market share.

Like the wind challenges sailors, we may have difficulty totally understanding and reacting to the competitive landscape. Some events we can see well in advance. The recent healthcare reform legislation was announced well in advance, enabling organizations to think through various contingency plans on how to react to the final version. In effect for less than a week, several large companies already announced changes as a direct result of the new law.

Other competitive events are not well known, yet must be anticipated in order to put forth a reasonable strategy for success. Most of us cannot accurately predict the future. But the issue is not to predict the future; it is to prepare for the future. Successful leaders continuously run scenarios for their market or industry helping them adapt quickly to their changing competitive landscape.

With so many changes happening at an ever-increasing rate, do you have a means to capture what your market is telling your organization every day in a way that is meaningful to the contingency scenarios relevant to your strategy? Ask yourself how much time your organization spends managing the past versus navigating towards the future. If we drove our cars the same way how much progress would we make?

When the wind changes direction, which way will your crew be facing?

Lead Well!