Your Mission...

…Should You Choose To Accept It

Many of you recognize this line from the Television series or movie (or both depending on your generation) called Mission: Impossible. I recently had the privilege of delivering the Keynote Address to a group of military veterans at a career transition event the day after Veterans Day. The theme of mission is one our military veterans clearly understand so I and the other speakers leveraged the same theme throughout the event. It also provides the theme for this issue as we head into the holiday season.

Last month, we talked about information overload and its impact on a leader’s ability to make knowledgeable decisions. I would submit having a clear sense of mission is just as important to making meaningful decisions as it creates the tangible importance of making the decision to begin with. When a leader loses the understanding of importance, the overall mission begins to falter. We see organizations in many corners of our environment that have lost their sense of mission. In recent years we have seen examples of government, financial, religious and educational institutions with documented lapses in their sense of mission.

So how do leaders renew their sense of mission? They must first ask themselves why do they exist. Corporations, Entrepreneurial ventures and Not-For-Profits all exist for a defined purpose. The second question every organization must ask is, “Whom do they serve?” We use the word “serve” specifically because it creates the mindset of service as opposed to asking, “Who do we sell to?” or “Who is in our market?” Whenever I work with clients whose business has leveled off or hit a plateau, I always start with some variation of that same question. In answering the question of whom they serve, they renew the line of thought creating the guidelines for their organization or business.

The sense of mission also implies the entire organization is engaged to effectively complete the mission. Leaders must be able to effectively communicate the mission to their teams and herein lies part of the challenge – they may not know how or they overestimate their ability to do so. A recent survey by Developmental Dimensions International and published in the Wall Street Journal suggests managers struggle with the necessary skills necessary to execute a sense of organizational mission. Of the 1,100 respondents, only 36% felt they were strong in coaching their teams while only 34% felt they were strong in gaining commitment from their teams. Lastly only 32% mentioned delegating as their strength. These types of blind spots can cause an organization’s leaders to lose their way. Leaders cannot accomplish the mission alone and thus must be able to not only communicate the goals of the team but also the purpose as well. The goals address what needs to be done, the purpose addresses why the goal is important to the organization.

What separates the great leaders from everyone else is their sense of mission and the personal accountability they have to the mission and those they serve. As we head into the holidays and time for reflection, what mission will you choose to accept?

Lead Well!

You Cannot Control The Wind…

…But You Can Adjust The Sails.

These words to the Ricky Skaggs song Can’t Control The Wind are a great entrée into the first of four monthly segments on the Total Leadership Process. These particular words came to mind as I was reading a recent Fortune article about Larry Ellison and the BMW Oracle Racing Team returning the America’s Cup Trophy back to the United States after a fifteen-year absence. His thoughts on the victory centered on the right combination of technology, sailing skills and strategy.

Strategy is the focus of this segment as it forms the foundation of the Total Leadership Process and reflects the Purpose of the organization. In actuality, the organizational Purpose is a combination of Vision, Values, Mission and Strategy but it is the Strategy that determines how the organization will compete in its current market and industry. Understanding the importance of this definition is crucial as the competitive landscape and assumptions in every industry are changing.

What strategic assumptions worked when economic and industry growth rates were 10% - 15% before the recession will be different in the 2% - 3% growth economy of the next several years. Likewise, targeting double-digit growth rates will require different strategic assumptions than in previous years where that level of growth was not the norm. A strategy setting a path to 12% growth year-over-year sounds good at face value. However, if the industry is growing 15%, the strategy loses market share.

Like the wind challenges sailors, we may have difficulty totally understanding and reacting to the competitive landscape. Some events we can see well in advance. The recent healthcare reform legislation was announced well in advance, enabling organizations to think through various contingency plans on how to react to the final version. In effect for less than a week, several large companies already announced changes as a direct result of the new law.

Other competitive events are not well known, yet must be anticipated in order to put forth a reasonable strategy for success. Most of us cannot accurately predict the future. But the issue is not to predict the future; it is to prepare for the future. Successful leaders continuously run scenarios for their market or industry helping them adapt quickly to their changing competitive landscape.

With so many changes happening at an ever-increasing rate, do you have a means to capture what your market is telling your organization every day in a way that is meaningful to the contingency scenarios relevant to your strategy? Ask yourself how much time your organization spends managing the past versus navigating towards the future. If we drove our cars the same way how much progress would we make?

When the wind changes direction, which way will your crew be facing?

Lead Well!